From idea, to plan, to launch.

What story are you trying to tell, and who needs to hear it? Who will hold the vision once it leaves your hands? How will you get everyone on board and everything done?

I partner with founders and thought leaders to answer these questions, first on paper and then in action. I've led strategy and run production from conception through launch for legacy brands, tech startups, non-profits, podcasts, and media platforms.

Whether you’ve got the idea outlined and you just need to execute it, you’ve got the vision but you need to give it shape, or you need a sounding board to turn your disparate ideas into a cohesive one, I can help.

  • Getting it onto paper

    You have the idea. Right now it might be forty open tabs, a few voice memos, and a conviction you can't quite articulate. I help you distill it into a clear story, a defined audience, and a plan to reach them.

    • Positioning and messaging. What you stand for, who it's for, and how you say it.

    • Audience and market research. Who you're really talking to and what else is competing for their attention.

    • Creative direction. Voice, visuals, and cohesive experience.

    • Go-to-market strategy. How and where you launch, and what you say when you do.

    We’ll work together on a custom scope, depending on your project needs.

    Let’s talk strategy →

  • Bringing it to life

    I can also step in to lead the work that will turn your strategy into a launch, protecting the integrity of the vision along the way.

    I've led teams of engineers, designers, and creatives through complex launches, and I bring that same leadership to your project, whether it's just you or a full crew.

    • End-to-end production. Campaigns, podcasts, content plans, events, and digital and immersive experiences.

    • The whole map. Timelines, budgets, dependencies, and risks, managed before they become problems.

    • Vision into action. Turning the big picture into concrete priorities and next steps.

    • Clear communication. I’ll help you keep track of what's cooking, what’s in motion, and what's next, so the work keeps moving on time.

    We’ll work together on a custom scope, depending on your project needs. 

    Let’s build together →

Not sure where to start?

  • 60-minute strategy session · $150 USD

    Bring the messy version: an idea, a launch, a pitch, a decision you keep circling. You’ll send me the context ahead of time, and we'll use the hour to untangle it, pressure-test your thinking, and figure out what you actually need. You'll leave with clear next steps and a written recap with my recommendations. If we decide to work together afterward, the fee goes toward your project.

    Book a session →

  • “Madeline brought a mountain of sophistication to Fohr. She formed a role from scratch, immediately built trust around the firm and solidified the team. From there, she shared her ability to mix creativity with pragmatic execution and we were off to the races. Innovative products were created, problems were solved, and the velocity continues to accelerate. A great addition to your team and a thought leader in your organization”

    -- Colleague at Fohr.co

  • “Madeline is hungry for growth, and delivers — consistently taking on new challenges and excelling at them. Her research and strategy work leaves no stone unturned, turning amorphous research questions into thoroughly digested reports with keen insights on strategic paths forward.”

    -- Founder of Two Hands Brands

  • “I’ve never had such positive conversations about anything we’ve ever done.”

    -- Founder of Fohr.co