Madeline McCallum is a digital producer and psychic intuitive who has spent the last decade building immersive, creator-driven technology, while also developing a practice in psychism and trance channeling. She holds a B.A. in Communication from the University of Pennsylvania with a concentration in Consumer Psychology from the Wharton School of Business.
She has led production on award-winning virtual experiences for Walmart and Lamborghini, work that earned 2 Webbys, 3 Tellys, and a Silver ADDY. She built the go-to-market strategy, partnerships, and creator ecosystem for a music tech startup from the ground up, and has advised founders and brands on strategy, voice, and positioning.
She writes The Daily Mystic, on practicing mysticism outside of the monastery, and Views from Windows, a collection of personal essays, photos, and video diaries.
Building what's next, shaping the unseen.
Two practices, one way of seeing.
You might think a producer and a psychic would be two very different people, but I haven't experienced it that way. In my experience, they're two expressions of the same skills. Both begin with similar raw material: a half-formed idea, a creative download with no container to hold it, a pivot that still needs a direction.
I think with what I call a "collage brain," gathering those pieces until a shape starts to appear. It's part art and part science, equal parts pattern recognition and trust in what I can't yet explain. I'm more interested in questions than answers — the right question works like an archaeologist's brush, uncovering what is underneath, what is hidden. In a launch plan or a private reading, the work is the same: noticing the threads, weaving them together, and following them until the path forward is clear.